Blog
A collection of useful info about cold outreach and more. This blog is mainly created for SEO purposes, so the content quality here might not be as high as in our original guides. :)
The follow-up strategy that doubles responses: how to effectively chase cold leads
How to properly write a follow-up in cold emails: how many touches are needed, when to send, and what to write to triple the response rate. A step-by-step strategy for B2B mailings.
The best calls to action for email outreach (with examples)
A good call to action is 70% of the success of a cold email. We have gathered the best CTA phrases for outreach: with examples, templates, and an explanation of how to use them.
Outreach strategy for solo entrepreneurs: how to find clients without a budget and a team
How to build an outreach strategy when you're a lone warrior in the field? We explain how a solo entrepreneur can launch mailings, receive feedback, and build sales without advertising or a team — quickly, simply, and enjoyably.
How to bring cold leads back to life with one letter
What to do if leads have stopped responding? Let's explore how to bring cold clients back into the funnel with just one email: approaches, examples, and ready-made templates. Everything is for B2B outreach.
How to use reviews and case studies in cold emails
Reviews, case studies, evaluations - all of this works for you if integrated correctly into outreach. We explain how to use social proof in cold emails to get more responses and trust.
Content marketing vs cold emailing: what really works better?
Content builds a brand, outreach provides quick leads. We analyze what is better: to write articles and wait, or to send an email and get a response by tomorrow. Pros, cons, and tips for choosing a strategy.
Outreach strategy for narrow niches: how to sell when the market is no wider than a toothpick
A narrow niche is not a sentence if you know how to approach it. We discuss how to segment a database, write long chains, test hypotheses, and build relationships — using e-mail and Coldy.
How to use cold emails for partnerships and collaborations
Cold outreach is a powerful tool for finding partners. Let's explore how to find the right people, write response-driven emails, and build win-win cooperation through Coldy.
Cold email sequence templates for marketing agencies
How marketing agencies can write cold emails: structure of sequences, examples, mistakes, and tips to increase response rates. Ready-made templates and CTAs.
Email outreach: launch cost in Russia 2025
Let's break down how much email outreach costs: manually, through an agency. What influences the price and when does outreach pay off.
Cold email sequence templates for startups
Guide to cold emails for startups: structure of the chain, examples, mistakes, email topics, and frequently asked questions. We help launch the first cold mailings.
Finding clients in B2B
Analyzing effective methods for finding clients in B2B: cold emails, calls, LinkedIn, content marketing. What works in 2025 and how to start quickly.
Comparison of Coldy and Instantly: which is better for cold emailing
An honest comparison of Coldy and Instantly: functionality, warming, prices, pros and cons. What to choose for cold emailing in B2B and the Russian market.
Email outreach chains for software integrators: how to write to get responses
Ready-made email outreach chain structure for software integrators. Examples of emails, subjects, mistakes, and tips for B2B sales.
How to make cold calls: scripts, mistakes, and techniques that work
How to make cold calls in B2B: structure, scripts, mistakes, responses to objections, and connection with emails. Relevant for Russia in 2025.
How to Increase Open Rate in Cold Emails: A Detailed Guide for B2B
What influences email opening? We explain how to increase the open rate in cold emails: from the email subject and warming up the inboxes to the quality of the database and A/B tests. A simple checklist inside.
Subject line testing: how to write the most effective headline
Learn how to properly test email subject lines and increase open rates. Examples, templates, tips, and a guide to A/B testing for newsletters in Coldy.
5 cold email sequences that work in B2B
Cold email workflows for B2B: structure, examples, texts. How to write, when to send, and what to do if there is no response.
Cold emails: how to write so that they are read and replied to
What are cold emails and how to write them to avoid spam and get responses. Structure, examples, and common mistakes.
What is email outreach?
Learn how to effectively attract customers, find partners, and achieve your business goals using email outreach without unnecessary calls and spam.
Services for finding contact persons in the Russian Federation
A selection of tools for quick and accurate contact searching of decision-makers in Russian companies. Ideal for outreach and B2B sales.
The difference between e-mail marketing and cold mailings
The article explains the key differences between email marketing and cold mailing, their goals, advantages, and tools for automation and improving efficiency.
200+ Spam trigger words to avoid in 2024
The article discusses a list of various words that attract the attention of spam filters.
How to reach the decision-maker in B2B — a step-by-step guide
A step-by-step plan to reach decision-makers in the B2B segment. Practical advice, examples of emails, and working communication channels.
Can images and attachments be used in newsletters?
The article discusses the impact of images and attachments on the deliverability of email campaigns and explains the risks associated with their use.
Why emails get in spam?
We are examining the main reasons for the poor deliverability of email newsletters.
Why your cold emails are not being read (and what to do about it)
Let's analyze why cold emails are ignored, how to avoid spam, and what to write so that your email is actually opened and read. Step-by-step tips, mistakes, and examples.
Lead generation channels for B2B in 2025: what works in Russia
Current lead generation channels for B2B in 2025 in Russia: cold emails, Telegram, content, advertising, partnerships. What works, what doesn't work, and how to choose your path for attracting clients.
10 outreach email templates
Ready-made outreach email templates for lead generation. Use them to save time and get more responses.
Services for cold mailing in Russia: what to choose in 2025
Overview of popular services for cold email campaigns in Russia. Features, prices, limitations, and recommendations for effective outreach.
