Blog
A collection of useful info about cold outreach and more. This blog is mainly created for SEO purposes, so the content quality here might not be as high as in our original guides :)
How to use reviews and case studies in cold emails
Reviews, case studies, evaluations - all of this works for you if integrated correctly into outreach. We explain how to use social proof in cold emails to get more responses and trust.
Outreach strategy for narrow niches: how to sell when the market is no wider than a toothpick
A narrow niche is not a sentence if you know how to approach it. We discuss how to segment a database, write long chains, test hypotheses, and build relationships — using e-mail and Coldy.
What is email outreach?
Learn how to effectively attract customers, find partners, and achieve your business goals using email outreach without unnecessary calls and spam.
Finding clients in B2B
Analyzing effective methods for finding clients in B2B: cold emails, calls, LinkedIn, content marketing. What works in 2025 and how to start quickly.
Comparison of Coldy and Instantly: which is better for cold emailing
An honest comparison of Coldy and Instantly: functionality, warming, prices, pros and cons. What to choose for cold emailing in B2B and the Russian market.
Email outreach chains for software integrators: how to write to get responses
Ready-made email outreach chain structure for software integrators. Examples of emails, subjects, mistakes, and tips for B2B sales.
How to make cold calls: scripts, mistakes, and techniques that work
How to make cold calls in B2B: structure, scripts, mistakes, responses to objections, and connection with emails. Relevant for Russia in 2025.
How to Increase Open Rate in Cold Emails: A Detailed Guide for B2B
What influences email opening? We explain how to increase the open rate in cold emails: from the email subject and warming up the inboxes to the quality of the database and A/B tests. A simple checklist inside.
Subject line testing: how to write the most effective headline
Learn how to properly test email subject lines and increase open rates. Examples, templates, tips, and a guide to A/B testing for newsletters in Coldy.
5 cold email sequences that work in B2B
Cold email workflows for B2B: structure, examples, texts. How to write, when to send, and what to do if there is no response.
Cold emails: how to write so that they are read and replied to
What are cold emails and how to write them to avoid spam and get responses. Structure, examples, and common mistakes.
Cold email sequence templates for marketing agencies
How marketing agencies can write cold emails: structure of sequences, examples, mistakes, and tips to increase response rates. Ready-made templates and CTAs.
Cold email sequence templates for startups
Guide to cold emails for startups: structure of the chain, examples, mistakes, email topics, and frequently asked questions. We help launch the first cold mailings.
Lead generation channels for B2B in 2025: what works in Russia
Current lead generation channels for B2B in 2025 in Russia: cold emails, Telegram, content, advertising, partnerships. What works, what doesn't work, and how to choose your path for attracting clients.
How to reach the decision-maker in B2B — a step-by-step guide
A step-by-step plan to reach decision-makers in the B2B segment. Practical advice, examples of emails, and working communication channels.
Services for finding contact persons in the Russian Federation
A selection of tools for quick and accurate contact searching of decision-makers in Russian companies. Ideal for outreach and B2B sales.
10 outreach email templates
Ready-made outreach email templates for lead generation. Use them to save time and get more responses.
The difference between e-mail marketing and cold mailings
The article explains the key differences between email marketing and cold mailing, their goals, advantages, and tools for automation and improving efficiency.
200+ Spam trigger words to avoid in 2024
The article discusses a list of various words that attract the attention of spam filters.
Why emails get in spam?
We are examining the main reasons for the poor deliverability of email newsletters.
