Cold emails are a working tool. Yes, some consider them "spam", but if you do everything with your head — the emails reach the recipients, people respond, deals close. Especially in B2B, where personal contact is often impossible, and the decision is made by a person who just needs a normal explanation of who you are and why you are writing.

But here’s the nuance: simply "writing and sending" no longer works. You need tools. The very services that can help bypass spam filters, send email sequences, monitor open rates, and so on. Importantly, all this needs to work in Russia. Because, well, you know that not every Western tool is currently reliably available.

In this article, we have gathered services for cold emailing that actually work in Russia in 2025. Let’s see where to unload the database, how to send emails, what features are available, and how much this pleasure will cost. Let’s get started.

What tasks do cold emailing services solve

Let’s be honest: just "sending an email" is no longer cold outreach. Now, emails are a whole system where every detail matters. Poorly warmed-up emails go to spam. No personalization — the recipient does not open it. Missing a funnel — even those who seemed interested get lost. And so on.

Here’s what cold emailing services really help with:

• Mass, but "manual" sending. Emails are sent not as if by a robot, but as if you sat down and wrote them yourself. This increases deliverability and the chance of a response. Well, it's a small detail, but it makes a difference.

• Email warming. This is essential. Services help warm up the domain and reputation so that emails do not vanish into thin air.

• Email sequence automation. Set it up once — and emails are sent on schedule. Responding — stops the sequence. Convenient? Very.

• Personalization. Not just "Hello, dear...", but a proper email tailored to a specific recipient. Services can insert data from the database and sometimes even use AI.

• Analytics. Who opened, who clicked, who ignored. This helps understand what works and what goes to the trash.

• CRM integrations. So that you don’t have to find leads manually but can immediately transfer them to amoCRM, Bitrix24, and so on.

In short, outreach services are not just "emailers". They are a full-fledged sales tool, especially in B2B, where the sales cycle is long and many touches are needed. Next, we’ll analyze which specific services currently work in Russia, and what they offer under the hood.

Comparison of popular email services in Russia

Coldy

• Pros: Ease of use, availability of AI for email personalization, automatic email warming, CRM integration, Russian-speaking support, payment with Russian cards, optimized for email in Russia

• Cons: Requires understanding of the nuances of setting up emails, you need to gather a recipient database in advance and warm up emails for 2 weeks.

• Price: Starting from 2,000 rubles per month.

• Who is it suitable for: For companies that engage in large-scale cold emailing and want to personalize their approach using AI.

Mailganer

• Pros: Convenient database segmentation, high automation of processes, a large number of filters.

• Cons: Cannot be used for cold emailing. Blocks those trying to send emails to a cold database without the recipient's permission.

• Price: Starting from 4,700 rubles per month.

• Who is it suitable for: Medium and large businesses with large databases that require flexible settings and reliable filters.

UniSender

• Pros: Ease of use, support for bulk emails, good reports and statistics.

• Cons: Cannot be used for cold emailing. Sends HTML emails.

• Price: Starting from 700 rubles per month.

• Who is it suitable for: For small companies and startups that do not require complex automation but want to do bulk emails well.

Reply.io / Instantly / Lemlist

• Pros: Innovative tools, high-performance AI, the ability to integrate with various CRM systems.

• Cons: Issues with Russian-speaking support, high cost, need for additional efforts to adapt to the Russian market.

• Price: From 10 to 50 dollars per month depending on functionality.

• Who is it suitable for: For companies focused on the international market and ready to work with Western tools that have high customization potential.

Which service to choose for cold emailing in 2025

Okay, let’s say you’ve decided: cold emails are your path. There is only one question left: what to use to do all this? There are many services, it’s overwhelming, and each claims to be the best. But, as usual, it all depends on the tasks. Let’s be honest: a startup and an agency need absolutely different things. And large businesses need something entirely different.

If you are a startup, just launching and your budget is, let’s say, not like "Gazprom's", you need an inexpensive and straightforward tool. Without unnecessary pain. Something like UniSender or Mailganer — with a simple interface, basic analytics, and the ability to get started quickly.

However, if you are an agency or a marketer with clients in bulk, urgent tasks, and tons of emails to send, then look towards something more powerful. For example, Coldy — it offers warming, AI, and integrations. You can build a system that works for you. Well, almost.

If you are an enterprise, you have a sales department of twenty people, a CRM on Bitrix, and integrations with everything that moves — then both your budget and requirements are different. Here, it’s not just about emails, but about stability, support, SLA, and all those professional things. Consider solutions like Reply.io or Coldy with custom settings tailored to your processes.

Quick cheat sheet:

• "Need warming + AI + integrations" — Coldy

• "Inexpensive and simple" — Mailganer, UniSender

• "Want international level" — Reply.io, Instantly, Lemlist (but check if your domain works fine with them in Russia)

So yes, first decide on the task — and only then choose a service. Otherwise, it’s easy to get bogged down in features that you don’t actually need.

We’ll help you launch cold emailing

Cold emails are a delicate thing. You can write 1,000 emails and get no responses. Or you can send 50 and close a couple of deals. It all depends on the approach: database, segmentation, texts, warming, frequency, timing... There are many nuances. But the good news is: we can help with all of this.

Coldy is not just a platform where you upload contacts and hit "send". It’s a tool tailored for B2B outreach, specifically for the realities of the Russian market. We take into account blocks, filters, and help make sure that emails not only "go out" but actually reach, open, and work.

What you get:

• Consultation — we’ll advise you on how to choose a database and where to start.

• Email and sequence setup — we’ll help ensure that your email doesn’t look like spam.

• Automation — so you don’t have to sit manually and can launch processes on autopilot.

• AI assistant — if you’re struggling with the texts, we’ll help you make them human-like and engaging.

In general, if you want to launch an email quickly and without pain — register with Coldy and leave a request for a consultation. Together, we’ll find a strategy that works specifically for you.