One email, even if it is perfect, does not guarantee success. It's just one email. Even if you have gathered a quality contact base, written personalized text, and come up with a strong subject line.

Why? Because people are busy. Because the email can get lost, be read but forgotten. Or, more often than not, it is simply postponed. And then postponed usually turns into never.

Thus, cold emails consist of several messages. Soft, logical, with normal pauses. No pressure, no "why haven't you replied to me?!", but with a reminder: "I'm still here, and I have something to offer".

One email is a touchpoint. And the sales cycle can be long. Sometimes a second, third, or fourth contact is needed for a person to be ready for a conversation. And that's normal.

In this article, we will show:

• how to build effective cold email chains for different tasks,

• what emails to write in what order,

• and how not to come across as pushy – even if you are writing for the fourth time.

Chain #1 — Classic B2B Sales

This is a universal option if you are selling a service, product, or solution in the B2B segment. Suitable for agencies, SaaS, consulting, web studios.. The goal is to start a conversation, show value, and encourage the next step (most often — a call, a demo, an exchange of information).

Email 1: Introduction + Value

Subject: [Name], I found your website — I have an idea
Email:

Hello, Alexey!

I checked out your website — interesting approach to working with the B2B segment, especially the case with [client's name].

We at [company name] help businesses speed up their sales funnel through automated email chains.

I think we can be helpful — I have a couple of specific ideas.

Would it be convenient to have a 10-minute call this week?

Email 2: Follow-up

Interval: in 2–3 days
Subject: Resending the email — just in case it didn’t get through
Email:

Alexey, good afternoon!

Resending the email in case the first one got lost.

We work with similar projects and help build channels for incoming requests through cold emails.

If it's relevant — I can show 1-2 cases.

What do you say?

Email 3: Reinforcement through a case or specifics

Interval: another 2–4 days
Subject: How we helped [company name] reduce the sales cycle by 28%
Email:

Alexey, I’ll add briefly.

For a client in your niche, we launched an automated email chain that helped:
– reduce the sales cycle from 18 to 13 days,
– increase the conversion to dialogue by 22%.

I have a feeling we can repeat a similar approach for you.

If you're interested — I'll show you how it looked in practice.

Email 4: Final email

Interval: in 4–5 days
Subject: If the topic is not relevant — let me know, I won’t bother
Email:

Alexey, I’m wrapping up the chain so as not to be annoying.

If the topic is irrelevant — just let me know, and I won’t write again.

If you’re still interested — I’ll send examples, or we can find a time for a short call.

Thank you for your attention

Why does this chain work:

• Each email logically continues the previous one

• There are pauses between emails — no pressure

• A case appears that reinforces the value

• The finale is polite, unobtrusive, and respectful

Chain #2 — Outreach for Partnerships and Collaborations

This is suitable if you:

• are looking for influencers, channel authors, bloggers, or experts,

• want to propose mutual PR, guest posts, joint mailings, interviews, etc.,

The main points here are context, respect, and specifics. Nobody likes "let’s collaborate" without details.

Email 1: Personal Introduction + Essence

Subject: Idea for Collaboration / [Name], I have a proposal
Email:

Hello, Ksenia!

I’m following your Telegram channel — I really like the presentation, especially the posts about hiring mistakes :)

We at [company] create email solutions for HR and recruiters, and we want to propose a partnership:
– format: guest post or case study,
– from us: content, case, promotion, payment.

Interested? I can send a brief plan.

Email 2: Gentle Reminder

Interval: in 2–3 days
Subject: Resending the collaboration idea
Email:

Ksenia, good afternoon!

I wrote a couple of days ago with a partnership proposal — maybe the email got lost.

We are offering a joint activity with payment, plus we can prepare all the content.

If you’re interested — I can send examples. If not — let me know, and I won’t interfere.

Email 3: Confirming Value

Interval: in 3–4 days
Subject: A format that worked for [channel or company name]
Email:

We recently did a similar format with [name] — it resulted in traffic, subscriptions, and feedback.

The format — a short case + a collection of tools, with a unique selling proposition and tags at the end.

If you’d like, I’ll show you how it looked — perhaps we can adapt it for your audience.

Email 4: Final, Polite

Interval: in 4–5 days
Subject: Finalizing, so as not to annoy
Email:

Ksenia, last email so as not to be bothersome :)

If the topic of collaboration is not relevant — that’s okay, thank you for reading.

If it’s still of interest — let me know, and I’ll immediately send an option.

Why does this chain work:

• Personal address and reference to the content

• Respect for time and space

• No pressure; there is a choice

• Specific proposal, not just "let’s do something together"

Chain #3 — Warm-Up Through Useful Content

This approach is suitable for cases when:

• the product requires explanation (for example, SaaS, consulting, technologies),

• the first touchpoint is not yet a sale,

• it's better to give value first, and then offer contact.

Email 1: Helpful Material

Subject: Checklist: How to Check Your Funnel’s Readiness for Mailing
Email:

Good afternoon, Anna.

I see you are engaged in launching mailings. We at [company] compiled a short checklist — how to check if the funnel is ready for cold emails.

No registration needed, just a PDF — perhaps it will be useful: [link]

If the topic is interesting — I can show a couple of solutions our clients use.

Have a great day!

Email 2: Follow-up + Additional Insight

Interval: in 3–4 days
Subject: Another Insight About the Funnel and Conversion
Email:

Anna, hello again!

I want to add to the topic: one of the common problems teams have is that emails do not reach the client at all (SPF/DKIM, etc.).

We have a short guide — how to check the settings before launching. Can I share it?

If the topic has already been resolved — please let me know, so I don’t distract you.

Email 3: Transition to Dialogue

Interval: in 4–5 days
Subject: I can show you how this could work for you
Email:

Anna, if you're interested — I can show you how we set up cold chains for similar companies.

Usually, this involves 3-5 emails + database segmentation, and everything works smoothly without spam.

I’m ready to demonstrate this with a real example (no sales, no pressure, just analysis). When would be convenient for you?

Email 4: Final Email

Interval: in 5–7 days
Subject: I’m wrapping up, but if you need — I’m here
Email:

Anna, I’ll finally write — I won’t disturb you further :)

If the topic of mailings or automation is currently a priority — I’m ready to discuss and show examples.

If it’s not relevant — all good, thank you for your attention!

Why does this chain work:

• Starts with value, without pressure

• Shows expertise rather than pushing a product

• Gradually builds trust

• Provides a choice: react now or later

Chain #4 — HR and Recruiting: How to Write to Get Responses

This is suitable if you:

• are looking for a specialist for a project, in-house, or freelance,

• are offering a job or a contract,

• want to find a team or performer for B2B services.

The feature here is a personal approach and respect. People do not like emails in the format of "we have a vacancy, come". It’s better to be soft, specific, and to the point.

Email 1: Personal Proposal

Subject: [Name], brief about the project
Email:

Hello, Andrey!

I checked your profile on LinkedIn / Telegram / website — I’m interested in how you approach [key skill or project].

We currently have an open task in our team for [project], and we need a person with experience similar to yours.

Project for 2-3 months / full-time / freelance — can we discuss?

I’m ready to provide more details.

Email 2: Follow-up + Details

Interval: in 2–3 days
Subject: Regarding the task — resending
Email:

Andrey, I’m resending the email — perhaps the first one went to spam or got lost.

The project is related to [briefly about the essence]. Currently, the team has [X people], tech stack / technologies / tasks — everything is open.

If it’s not interesting — you can simply reply "no", I’ll understand :)

If you want to discuss — I’ll adjust to your timing.

Email 3: Clarifying Motivation + Alternatives

Interval: in 3–5 days
Subject: I understand it may not be in focus right now
Email:

Andrey, perhaps right now is not the time for new projects or simply you’re not interested in the topic. I understand completely.

If a window opens — I’d be glad to talk.

Or perhaps you know someone who might find this relevant?

In any case — thank you for your time.

Email 4: Final

Interval: in 5–6 days
Subject: Wrapping up — I’m here if you need
Email:

Final email, Andrey — so I don’t keep bothering you :)

If anything changes — you have my contact. I’m ready to discuss at a convenient time.

And if someone in your circle might be interested — I’d appreciate a contact.

Have a great day!

Why does this chain work:

• Very personal, without templates

• Interest first, then — details

• No pressure, with the option to gently decline

• In the finale — an alternative: “maybe you could recommend someone?”

Chain #5 — Outreach for Link Building and PR

This is suitable if you:

• want to place a link in an article,

• are looking for a publication opportunity on a blog, channel, or media,

• are proposing a guest post, interview, information occasion.

The key points here are accuracy, minimalism, and respect for editors and authors. They receive hundreds of emails, and those who succeed are those who do not try to "push a link" but offer value and format.

Email 1: Proposal for an Article or Link

Subject: [Name], can I add a link to the article?
Email Body:

Hello, Dmitry!

I came across your article "How to Launch a Newsletter" — very cool and clear material.

I have a case on a similar topic: "How we sent 50,000 emails and didn’t land in spam". I think the link could be useful for readers.

I’m ready to format it as a guest paragraph or simply share the info.

Are you open to that?

Email 2: Reminder

Interval: in 2–3 days
Subject: Resending regarding the placement — just in case you missed it
Email:

Dmitry, I’m resending the email regarding the article — perhaps the email didn’t get through.

If the format for adding a link or paragraph is possible — I’ll quickly send the text, and we’ll set everything up without extra fuss.

If it’s not interesting — that’s okay, just let me know

Email 3: Alternatives

Interval: in 3–4 days
Subject: We can make a guest piece on a related topic
Email:

Dmitry, if adding a link is not feasible — there’s an alternative.

We can prepare a guest article: a short guide or analysis — in the spirit of your blog, with a relevant topic.

We’ll handle everything, coordinate, optimize — all you need to say is "yes" :)

Email 4: Final Email

Interval: in 4–5 days
Subject: Wrapping up — if it doesn’t fit, I won’t bother
Email:

Dmitry, this is the last email so as not to impose :)

If no format fits — that’s okay, thank you for your attention.

If in the future you’re open to partnerships — I’d be glad to come back with a new suggestion.

Why this chain works:

• Very respectful, without pressure

• Offers options: link → paragraph → guest material

• In every email — a proposal with value

• Final with an open door

Email Chains: Frequently Asked Questions

How many emails should be in a chain?

Optimally — from 3 to 5 emails. The first — establishing contact, the second — reminder, then — strengthening arguments, and the final email with a polite exit. If you do more — it’s easy to cross the line of being pushy.

What should the interval be between emails?

On average — 2–4 days. Writing every day is excessive. Writing too rarely — you lose context.

Approximate rhythm:

• Email 1 → pause for 2–3 days

• Email 2 → pause for 3 days

• Email 3 → pause for 4–5 days

• Final — based on the situation

Should you write if you didn’t get a response to the first?

Yes. Absolutely. Most responses come on the 2nd or 3rd email. People can be busy, may not immediately understand the value, or forget. But if you write politely and to the point — a follow-up is appropriate.

What to write in a follow-up?

Not just "resending email". Better:

• clarify if the email got lost,

• reinforce the proposal (add a case, a figure, a format),

• offer an alternative,

• show that you’re not just sending a "reminder," but continuing the conversation.

How to end a chain?

Carefully. With respect. The final email is not "reply urgently," but "if it’s not relevant — all good".

We'll Help You Launch a Cold Email Chain

Gathering a chain is just half the job. But launching it so that the emails reach, are opened, and receive responses — is a whole system: technical setup, validation of the base, smart warming, tracking metrics, personalization...

Complicated? Don’t worry — we will help.

After registering on Coldy, you will receive a free consultation where:

• we will analyze your product and target audience together,

• we will select an appropriate email structure,

• we will help format the chain and properly launch it.

👉 Register — and start outreach with a working chain, not with spam.