When you are alone — every client is worth their weight in gold. Advertising consumes money, social media consumes time, and on the horizon, there are only deadlines and new tasks.
In this meat grinder, the only way to not just survive but grow is email outreach. Simple, precise, controllable, like a Swiss Army knife in the hands of a scout.
We explain how a solo entrepreneur can build outreach that works for them and not against them.
Why outreach is the best friend of a solo entrepreneur
Minimal costs: no need to drain budgets on clicks for a couple of likes.
Full control: you choose who to write to, when to write, and what to write.
Quick feedback: results are visible in a few days, not a quarter.
Easy setup: no need to build a sales department, you can start alone.
And most importantly — outreach does not eat up your schedule. It can be integrated between a client meeting and a trip to the coffee shop.
Preparing the foundation: without this letter, it won't take off
Segment your audience
Don't shoot with a shotgun. Find your people:
By industry: IT, consulting, design.
By position: CEO, marketing director, project manager.
By business size: startups, corporations, 50-100 employees, from 100 to 500 employees, etc.
Formulate your offer
Brief and to the point: who you help, what pain you solve, and how.
Example:
We help marketplaces speed up the launch of new products through automated communications.
Write letters
A new touchpoint — a new reason. Don't keep sending the same message in a loop.
Each letter should open a new door: fresh context, fresh presentation.
Prepare tools
Coldy — your outreach headquarters: emails, warming, sequences, analytics.
A spreadsheet or CRM — to keep track of those who said "yes, interesting".
Outreach day: one day — a sea of leads
To prevent outreach from spreading to the corners, introduce Outreach Day. Once a week — fully dedicated to clients.
This is what it might look like:
Time | What you do |
9:00–10:30 | Segment the database and set the sights |
10:30–12:00 | Send sequences through Coldy |
12:00–13:00 | Lunch and a caffeine boost |
13:00–14:30 | Work with responses and applications |
14:30–16:00 | Plan the next shot |
The main rule: on this day, minimize or eliminate outside tasks. Just you, the database, and future prosperity.
How to write letters that get replies
Write briefly and clearly, as if writing to a friend.
Show the benefit, not just accolades.
Write like a human, not like a corporate bot.
Give the option to opt-out: “If this is not relevant right now — let us know.”
Numbers and facts instead of empty words.
Example of the first letter:
Hi, Alexey! |
How to automate your outreach through Coldy
Instead of manually tracking responses and avoiding spam filters:
Warm up domains on autopilot.
Launch email sequences for different segments.
Gather analytics: who opened, who clicked, who replied.
With the help of Webhook, stream leads into your CRM or spreadsheet.
It works almost without your involvement. You just watch as new dialogues roll in.
How not to burn out on cold emails
Plan outreach days in advance. Not every day to avoid burnout.
Measure success by meetings, not by the number of emails.
Don't be afraid to receive "no". “No” is just a pathway to the next “yes.”
Continuously test and improve your sequences. This is a quest, not a lottery.
Conclusion: outreach is your superpower
Outreach is not about “writing to everyone.” It’s about precise work with the right people, about building trust from the first line.
When you know who you are writing to, why you are writing, and how to write — you gain the power that even large companies dream of.
And with Coldy, you already have everything at hand for this: database, emails, analytics — like a Swiss Army knife in the hands of a pro.
The future belongs to those who are not afraid to write first.
