Many sellers in B2B face a challenge: how to compose messages that not only get opened but also receive responses. Cold email templates can simplify the communication process, but there is one nuance.  

When used correctly, templates help save time and provide structure for your outreach. However, if you rely solely on templated emails, they may sound too formal and soulless, failing to create a connection with the recipient.

In a sea of overflowing inboxes, many cold emails go unnoticed simply because they lack a personal touch or a clear message. Recipients quickly ignore messages that look like typical promotional mailings and do not spark genuine interest.  

So how can you turn a standard cold email into a dialogue?

In this article, we will explore practical strategies for writing emails that capture attention. We will also share adapted templates that can improve your response rate.

1. Template "Direct Question"

Template:
Hello, [Name]!

Who in your team is responsible for the marketing budget at [Company Name]? They should take a look at this marketing tool by the end of the quarter — it can help your team meet lead goals and significantly save on the budget.

If you are that person, how does your schedule look this week? If not, who could benefit the most from this?

Thank you,
[Your Name]

Why this works:
Directness and respect for the recipient's time. A simple question, as if asked in a face-to-face meeting, helps stand out among other emails.

Mentioning a useful tool adds value and shows that this is not just a random request, but a real opportunity.

The email also offers two response options — either to clarify the contact person or to reply personally, which increases the likelihood of a response.

2. Cold email template "Common Acquaintance"

Template:
Hello, [Name]!

I hope you are doing well! Recently, I talked to [Common Contact], and they mentioned that you might be interested in [product/service].

I would like to discuss how we helped [similar company] achieve [specific result]. Do you have time for a brief chat this week?

Best regards,
[Your Name]

Why this works:
Mentioning a mutual contact immediately creates trust. People are more likely to respond if the email comes from someone with whom they share a connection.

The template uses social proof and immediately highlights the benefit, making the email more personalized.

3. Cold email template using the PAS method (Problem-Agitate-Solve)

Template:
Hello, [Name]!

Many companies, like yours, face [specific problem]. This can lead to [negative consequence], which I’m sure you’d like to avoid.

What if I told you that we helped [competitor] solve this problem and achieve [positive result]?

Let’s schedule a call and discuss how we can help you too.

Sincerely,
[Your Name]

Why this works:
This method is effective because it evokes an emotional response. First, the email identifies a problem that the recipient might encounter, then emphasizes its significance, and afterward offers a real solution.

Mentioning a competitor's success story also adds credibility and creates additional motivation to respond.

4. Cold email template using the AIDA method (Attention, Interest, Desire, Action)

Template:
Subject: Improve [specific metric] by [X%]

Hello, [Name]!

Do you want to increase [specific metric] at [Recipient's Company]?

Our partnership with [Company Name] helped them increase [metric] by [X%] in just [time period].

Let’s discuss how we can achieve similar results for you. Can we have a call next week?

Sincerely,
[Your Name]

Why this works:
The AIDA method takes the recipient through a logical chain of persuasion. First, a strong headline grabs attention, then interest emerges through the success of another company, creating desire to achieve similar results.

The email concludes with a clear call to action, prompting the recipient to respond.

5. Cold email template "Straight to the Point"

Template:
Hello, [Name]!

I’m writing to discuss how [Your Company] can help [Recipient's Company] achieve [specific goal]. We have already successfully worked with [Client's Name] and achieved [result].

Are you open to a quick chat this week?

Thank you,
[Your Name]

Why this works:
Straightforward, with respect for the recipient’s time and a quick delivery of the essence of the proposal.

6. Cold email template "Paint the Picture"

Template:
Hello, [Name]!

Imagine [description of the problem or desired result].

At [Your Company], we help turn this into reality. With [service/product], our clients have already achieved [results].

Let’s discuss how we can help you achieve the same. Do you have time for a call this week?

Sincerely,
[Your Name]

Why this works:
This approach engages the recipient's imagination, helping them visualize how their situation could change with your product or service.

Creating an emotional connection increases the likelihood of a response.

7. Cold email template "Something Useful"

Template:
Hello, [Name]!

I came across an article about [relevant topic] and thought it might be useful to you.

At [Your Company], we often help businesses tackle similar challenges. If you’d like, I can share more useful insights in a short conversation.

Let me know if you’re interested!

Sincerely,
[Your Name]

Why this works:
This format of the email shows genuine interest in the recipient’s success, rather than just making a sale.

Moreover, providing useful information can serve as a reason to start a dialogue.

8. Cold email template using the BAB method (Before-After-Bridge)

Template:
Hello, [Name]!

Before we started working with [Client's Name], they faced [specific problem]. After implementing our solution, they achieved [specific result].

I would like to discuss how we can help [Recipient's Company] bridge this gap and achieve their goals.

Are you available next week for a call?

Thank you,
[Your Name]

Why this works:
This template uses storytelling, which evokes an emotional response and creates a sense of trust.

9. Cold email template "Mentioning a Competitor"

Template:
Hello, [Name]!

I noticed that [Competitor] recently launched [specific product].

At [Your Company], we offer similar solutions that have already helped our clients achieve [result].

Let’s discuss how we can help you stay competitive.

Sincerely,
[Your Name]

Why this works:
Mentioning a competitor captures attention and generates interest, especially if the recipient wants to stay informed about market trends.

10. Cold email template "Compliment, Picture, Action"

Template:
Hello, [Name]!

I really like how [Recipient's Company] is executing [project/achievement] — impressive work!

As your company grows, I think it might be useful to discuss how we can help you achieve [specific goal].

Shall we have a call this week?

Sincerely,
[Your Name]

Why this works:
This approach creates a positive impression by showing genuine interest in the recipient's successes.

Let us help you compose emails for your outreach

Understanding all the nuances of email outreach is not easy: 

• How to craft emails that will be opened and receive responses?  

• How to properly connect and warm up corporate emails?  

• How to build an email sequence to increase response rates?  

We at Coldy help with this. Sign up for the service — and we will consult you:

• We will analyze your niche and audience  

• We will advise how to safely connect and warm-up emails  

• We will help create an email sequence that really works

Visit Coldy and start getting more responses already from the first consultation.