Many confuse e-mail marketing with cold mailings, although there are important differences between them. E-mail marketing is aimed at interacting with existing customers for advertising and repeat sales, while cold mailings are intended for initial contacts with potential clients and making sales.
E-mail marketing: what is it and why is it needed?
E-mail marketing is an approach to sending marketing offers to an audience that has given permission for such mailings. Most often, this includes individuals and current or former clients of the company.
Why is e-mail marketing needed?
Increasing customer loyalty: Regular mailings maintain interest in the brand and help strengthen relationships with customers.
Increasing sales: E-mail newsletters aimed at promoting new products and services can significantly increase conversion rates and, consequently, the company's revenue.
Engaging users: Introductory materials, instructions, and tips help customers better understand the product and utilize its capabilities.
Cold mailings: what are they and what goals do they pursue?
Cold mailings (email outreach) are sending letters to a target audience with an offer of cooperation without prior consent.
Goals of cold mailings:
Attracting new clients: The main goal of cold mailings is to present your company and products to new potential clients.
Creating a contact base: Cold mailings help collect contacts of potential clients for further interaction.
Presentation of a product or service: Cold mailings allow for a brief presentation of your offer and demonstrate its advantages to pique the interest of recipients.
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