I have been in cold emailing since the summer of 2024. I learned about this channel when I was looking for inexpensive ways to attract B2B leads. I launched my first mailing through Coldy — I just saw it, tried it, and it worked. Then a client came to me who had paid for Instantly for a year in advance. Well, I had to work there.

Since then, I have been able to use both services thoroughly. Therefore, I can share a full experience and aspects that I liked/disliked about the services. Only what I have encountered myself.

What Coldy and Instantly Have in Common

Setting Up and Warming Up Emails

This is where it all begins. Both Coldy and Instantly allow you to connect an unlimited number of mailboxes on paid plans. Without this, you can't go anywhere — otherwise, emails just won't reach their destination.

Both services warm up emails well, but if you are working with Russia — Coldy does it better. I will explain why below in the section about advantages.

Loading Database and Working with Contacts

You can upload your database in both services. There is validation, interaction history, and the ability to set variables for personalization: name, company, position, website, and other custom fields. It's convenient to attach dynamics and track actions in both interfaces.

Email Sequences

Both Coldy and Instantly allow you to set up sequences with variables, rotation of phrases, and custom sending logic. In both cases, you can use AI rotation to make emails more lively and non-repetitive.

Universal Inbox

Very convenient thing. All responses are in one window. You can filter by campaigns, statuses, and inboxes. It works reliably in both Instantly and Coldy.

Analytics

There is enough statistics: opens, clicks, replies, bounces — everything is in place.

But Instalntly does not have a convenient report on email deliverability broken down by inboxes. You have to search manually. In Coldy, such a report exists — and it really helps, especially if you have 20+ mailboxes and something starts to lag.

AI Agents

Both services have AI that helps:

• search for the company name on the website,

• parse the description of activities,

• decline names,

• suggest personalized inserts,

• translate phrases,

• clean and validate the database.

It works more or less the same. The difference is more in the details than in functionality.

What Coldy Does Better

There is a Free Plan

This is not a demo. It’s a normal working plan for launching a test mailing. You can check the channel, warm up emails, get replies — without spending a dime. Instantly does not have a free plan — you will have to pay right away.

Optimized for Russia

This is the main difference if you are working in Russia.

Coldy warms up emails also through Russian domains: Yandex, VK, Mail.ru, Reg.ru. Instantly warms up only with Google Workspace and Outlook. Therefore, if part of your database uses them, the emails will be delivered well, but to Russian providers — much worse.

Fast Support

When I launched a mailing in Instantly, I had a problem — responses did not reach the unibox, although they came to my email. I wrote to support — I got a reply in 4 hours. And even then it was not relevant.

When I just started using Coldy, I asked a lot of questions to support. They replied within 15 minutes. This trend has continued to this day.

Payment in Rubles

You can pay for Coldy with a ruble card or by invoice. No blockages, no currency tie, everything is transparent. Very convenient for business in Russia.

Smooth Scalability

Instalntly has plans with big jumps. Want more — pay significantly more.

In Coldy, you can gradually increase limits without overpaying for unused capacity.
Also — flexibly adjust the plan according to the project: small mailing, many mailboxes, few emails? You can. The opposite? That’s also possible.

Comparison Table of Coldy and Instantly

We Help Launch Mailings for the Russian Market

If you are working in the Russian market, looking for channels in B2B and want to launch mailings without pain — Coldy is a great fit. Everything is adapted: warming up, analytics, support, plans, payments.

Register, and get a free consultation. We will help:

• warm up emails,

• prepare letters,

• validate the database,

• launch the first campaign and avoid landing in spam.