Email outreach, also known as cold emailing - is a personalized series of email campaigns sent to potential clients aimed at eliciting their response.
In simpler terms, imagine you found a person or a company that could benefit from your services or that you would simply like to work with. For productive collaboration to begin, you first need to get acquainted and introduce yourself.
If there are many such contacts, you can try to reach out to each one manually, or you can use automation. You create an email that is relevant to a group of people and send it out. This is what email outreach is: easier for you, more people learn about you.
When should it be used?
The most obvious application of email outreach is B2B sales. However, its possibilities do not end there. Outreach is also great for:
Searching for employees;
Attracting influencers for product promotion;
Attracting investments;
Reactivating an old sales database;
Any situation where a personalized approach and obtaining a response is important.
Differences from other email campaigns
At first glance, email outreach may seem similar to regular mass email campaigns. But there are important differences:
Mass mailings require the recipient's consent, whereas outreach does not. It is more of an automated business correspondence.
The goals are also different: mass mailings focus on clicks, views, or purchases, while email outreach aims for a response and further dialogue.
Why email?
Why email, if messengers or calls can be used? Here are a few reasons:
In the B2B sector, email remains the main communication channel. Every company has an email.
The competition is currently minimal, which yields high conversion rates.
Email outreach, when properly set up, is less frequently blocked.
It is more ethical than spamming personal messages or making calls at inconvenient times. In fact, one reason for creating the Coldy service is the desire to replace annoying calls with something more convenient.
