If you work in a narrow niche, you know: clients there are not just few — you can count them on one hand. And each of them is worth their weight in gold. The problem: they don’t read Tenchat, don’t live on LinkedIn, and more often than not hide behind “info@”. But that doesn’t mean they can’t be reached. Just need a sniper rifle, not a shotgun. And the right outreach strategy.

In this article — how to sell in a narrow niche and not lose your mind.

1. Segmentation is everything for us. Even if you have five clients

If you have a small market — it’s no reason to hit all of them with the same chain. Even among “three clients in the industry,” one might be a startup, another a state corporation, and the third an agency. All three are different. And you need to talk to them differently.

A simple framework:

• Who is your client — a startup, a growing company, or already a big player?

• What problem does he want to solve (or “What is not working as it should”)

• Who makes the decision — a buyer, CEO, or IT director?

An example from a client Coldy: an AI service for marketplaces divided the database into sellers and agencies. Two audiences — two approaches. It all makes sense.

2. Learn how your niche “breathes”

Each market is its own little world with its own language, pains, and oddities.

If you write to agricultural companies — write about “help during the season.” Medtech? Show how you increase accuracy or reduce risk. Startups? Speak the language of benefits and speed.

Observe, read forums, listen to sales calls. A niche is like a conversation partner. Understand what is important to them, and speak their language.

3. A sequence is a series, not a teaser

In a narrow niche, emails should not be like fireworks: bang — and it's over. Here you need a serial model: the person gets hooked, waits for the continuation, and at some point says, “Okay, I’ll call.”

The first sequence consists of 4 emails. The second one has 7. And on the horizon — 9, 10, 12 touches. Why not?

Classics:

1. Who you are and how you solve the problem

2. Case or demo

3. Soft reminder with a CTA

4. Alternative pain or another advantage

Each email is like a new chance to hook. Don’t repeat the same thing. People read between the lines — give them something to read.

4. Email is the core. Everything else is seasoning

Yes, even in 2025 email is alive. Especially if your decision-maker is a real-world person, not a hype-guru from social media.

But enhance it:

• Email + messenger (if contact is available)

• Email + call (if warm segment)

• Email + retargeting (if you want to play the long game)

Just don’t copy-paste the same phrases everywhere. Better less — but more precisely.

5. Measure everything. And not just open rate

In niches, you can't shoot in the dark. Every email, every segment is a hypothesis. And that means you need to track metrics:

• Open rate

• Reply rate

• Meetings

• Sales

A/B test: subjects, CTAs, order of emails.

Coldy is here to help: analytics, filtering, Webhook — everything to not “guess,” but to understand what works. Who you wrote to. Who replied. When is the best time.

6. In niches, it's not the loudest that wins but the longest

Here, the sales cycle is like aged bourbon. Slowly, but surely. Today they respond: “Interesting, but not now.” In three months — “So, shall we discuss it?” In a year — a client on the pricing plan.

1. Keep the database, fix statuses
2. Update the text in 1-2 months — the segment might have tired
3. Conduct content marketing simultaneously — social networks and blogs catch up

Checklist: how to launch outreach in a narrow niche

Segment the audience
Write sequences of not three emails but 5-10
Use a mix of channels, but don’t forget about email
Track the numbers — and improve sequences based on them
Add automation: Webhook + AI, CRM, filtering
Build relationships, don’t just send emails
Follow up with leads in 2-3 months
And most importantly — don’t give up after the first silence

Coldy — when you need precision and effectiveness

Coldy is a tool that fits perfectly for niche stories. Why? Because it’s simple:

• Create inboxes and warm them up

• Upload a segmented database and validate it

• Build sequences

• And then — automation, analytics, and scaling

If you work in a niche where each lead is like a rare trophy, try Coldy. We will show you how to send emails that get opened. And replied to.