Now you will be able to track the progress and metrics of your mailings over any period of time. Analytics is available for mailings created after January 13, 2025.
With analytics, you will be able to get a more detailed understanding of how your sending process is going, how many emails you sent on a particular day, and how the following metrics change:
Email opens (Open rate)
Replies to emails (Reply rate)
Number of bounces (Bounce rate)
You will also be able to track individual metrics for each mailbox, based on which you can monitor their effectiveness. If you see that certain mailboxes are underperforming, it likely makes sense to temporarily disconnect them from mailings or create new ones.
In addition, analytics is available for each specific email in the chain. With it, you will understand which emails bring the best results, and which have problems and might need to be refined. If you see that the open rate for a particular email is declining, it is likely that it is landing in the spam folder more often. Many factors can influence this, such as the use of links.
In addition to analytics, we have fixed a bunch of small bugs, improved the approach to sending emails to increase deliverability, and we are diligently working on new features.
Happy mailing :)
