About the company
Advalange is a systems integrator, with two main service lines:
Implementation of automation solutions (CRM, document management, electronic document flow, procurement systems)
Outstaffing IT specialists across various technologies coldy.ai
Their clients are large organizations: banks, factories, insurance & financial firms. Their target audience includes IT directors, automation directors, procurement heads, project leaders. coldy.ai
They even tailor separate outreach campaigns for each of their service lines (automation projects, outstaff, or combined offers). coldy.ai
Why they chose cold email / Coldy
Traditional channels (e.g. exhibitions) bring good leads, but aren’t always feasible in terms of time or logistics. coldy.ai
They’d tried other tools (international ones) but needed one that works well in the Russian market. Coldy came up via a personal connection and was tested. coldy.ai
A key issue was email deliverability and domain warming, which Coldy supports. coldy.ai
How their outreach was structured
They used 15 email accounts / mailboxes, sending 300–400 emails per day total. coldy.ai
They targeted 1,000–2,000 unique recipients per month, with 3–4 touches per contact (i.e., multiple emails in a chain) coldy.ai
Each line of business had its own personalized email chains (so messages aligned with each recipient’s possible need) coldy.ai
Emails were kept simple, non-robotic, human to human style. coldy.ai
They emphasized that if segmentation is good and messages are well-written, people do respond. coldy.ai
Results
They got 5–20 qualified leads per month coldy.ai
Conversion to a qualified lead was in the range 0.4% – 1.5% coldy.ai
Even with a relatively low conversion rate, for B2B with high contract values (starting ~7 million RUB), this was enough to make the effort worthwhile coldy.ai
For them, the cost per qualified lead (with software costs ~5,000 RUB) was almost negligible in the larger scheme of deals coldy.ai
They observed a steady inflow of leads: some go into immediate sales funnel, others are “future pipeline” (6–12 months ahead) coldy.ai
They note that sales cycles in their niche can stretch to 1.5 years. Some leads from one email campaign may only mature into contracts far later. coldy.ai
