About the Company
BotCreators is a full-cycle agency that creates chatbots for automating business processes. The team develops solutions tailored to the individual requests of clients.
"We always start with analyzing the client's tasks. These can be the automation of approvals, access management, or data integration into messengers. We create a bot based on specific needs to solve their problems as effectively as possible," notes Evgeny, the commercial director of the company.
BotCreators' clients include large Russian companies with a turnover of 10 to 1000 million rubles annually.
The company also has several areas, including the development of complex software and website prototyping, but in this article, we will consider the experience of using cold emailing specifically for the chatbot creation agency.
Website: https://botcreators.ru/
Telegram: https://t.me/Bots_Creators_Bot
How BotCreators Finds Clients
BotCreators uses various channels to find clients, including SEO, contextual advertising, and cold calls. However, traditional methods often turned out to be expensive or not effective enough.
"Paid advertising resulted in expensive leads — from 2000 to 10,000 rubles per contact," says Evgeny. "We tried cold calling, but it didn't always yield results."
The team also experimented with email campaigns through CRM, but ran into issues. "When we used Bitrix for mailings, most of the emails ended up in spam, and working with databases was inconvenient."
The idea of cold email campaigns came when standard channels started to fail. "We realized that for the complex B2B market, mass mailing was necessary to reach more companies and reduce the cost per lead."
How They Came to Coldy
BotCreators began exploring cold email campaigns but quickly faced a problem: emails were landing in spam, and domain reputations were deteriorating.
In search of a solution, the company turned to Coldy. The main advantage of the service became the warming up of mailboxes. "When we started working with Coldy, we were impressed that warming up domains really works. Even password recovery stopped going to spam. Now everything gets through, even on Gmail."
Whom Do They Send To, Where Do They Get Databases, and What Do They Write?
The target audience for BotCreators includes large companies with a turnover of over 100 million rubles, who can afford custom IT solutions and spend approximately 300,000 rubles on creating a bot.
For collecting databases, the company uses several verified sources, including KonturCompas and 2GIS, and collaborates with freelancers. "We obtained databases from freelancers, purchased through Kontur, and on 2GIS. We usually filter companies by turnover, for example, from a billion rubles, and look at their specifics." Additionally, the company uses TenChat to collect contacts.
The approach to composing emails is based on recommendations from Coldy. Instead of a single email, chains are used. "We created a sequence of emails. The first email is a greeting and a brief offer, and the second provides additional information about us. This approach has proven to be more effective."
Results
The first mailings from BotCreators showed promising results. One of the challenges in B2B is the difficulty of reaching decision-makers directly. Using cold email campaigns softens this challenge.
"There was a case when we sent emails to a database of only 100 contacts. One of them reached a secretary, and she forwarded the email to her boss. This already generated a lead," shares Evgeny.
Additionally, the mailing helped increase audience engagement, particularly in viewing the company's video cases. "We spend money on content creation, and the mailing allowed us to boost views of our video cases. These aren't global numbers, but the effect is definitely there."
