About the Company
BotCreators is a full-cycle agency that builds chatbots to automate business processes. The team develops solutions tailored to clients’ specific needs.
“We always start with analyzing the client’s tasks. It may be automating approvals, managing access, or integrating data into messengers. We create bots for concrete needs so that they solve real problems,” says Evgeny, Commercial Director.
Their clients are large Russian companies with annual turnovers between 10 million and 1 billion rubles.
Although BotCreators also works on complex software development and website prototyping, this case focuses solely on their experience using cold email outreach for their chatbot agency.
Website: botcreators.ru
Telegram: @Bots_Creators_Bot
How BotCreators looks for clients
BotCreators use multiple channels for client acquisition: SEO, paid ads, and cold calls. But traditional methods often proved expensive or inefficient.
“Paid ads gave expensive leads — from 2,000 to 10,000 rubles per contact,” says Evgeny. “We tried cold calling, but it didn’t always yield results.”
They also experimented with email campaigns via their CRM (e.g. Bitrix), but ran into issues: many emails landed in spam, and the database handling was inconvenient.
They realized that in a complex B2B market, they needed mass outreach to cover more companies and reduce cost per lead.
How they adopted Coldy
When BotCreators first experimented with cold emails, they ran into trouble: domain reputation was poor, and emails were landing in spam.
They turned to Coldy, and were impressed by Coldy’s domain warming and email deliverability.
“Once we began working with Coldy, the warming of domains actually worked. Even password reset emails stopped going to spam. Now everything reaches even Gmail.”
Who they email, where they get the databases, and what they write
Target audience: large companies with turnover starting from ~100 million rubles, able to afford custom IT solutions and spend ~300,000 rubles on a bot.
Database sources: Contour Compass, 2GIS, freelance database providers. They filter by turnover and industry. Also use TenChat to collect contacts.
Outreach strategy: They use email sequences (not a single email). The first email is an intro + brief offer; the second contains additional information about them. This sequence-based approach performed better.
Results
The first BotCreators campaigns showed promising performance. One challenge in B2B is reaching decision-makers; cold emails helped alleviate this.
“We once sent emails to just 100 contacts. One went to a secretary, who passed it to her boss. That became a lead.”
Additionally, the outreach helped increase engagement—more views on their video case studies. While these numbers weren’t massive, the effect was tangible.
